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Рецепт. 2020; : 223-234

Анализ украинского рынка противозачаточных медицинских изделий в контексте фармацевтической безопасности

Маганова Т. В., Ткаченко Н. А.

https://doi.org/10.34883/PI.2020.2.2.030

Аннотация

Система обеспечения лекарствами и медицинскими изделиями любых групп населения требует качественной и достоверной информации в процессе разработки и принятия стратегических и тактических управленческих решений для эффективного ее функционирования. Цель. Исследование рынка противозачаточных медицинских изделий (ПМИ) с последующим формированием массива для принятия рациональных решений по обеспечению контрацептивными средствам женщин детородного возраста. Материалы и методы. Материалы исследования – данные Государственного реестра медицинской техники и средств медицинского назначения Украины, информационно-поисковой системы «Компендиум онлайн», базы «Нормативно-директивные документы МЗ Украины», публикации в научно-практических изданиях по направлению исследования, интернет-ресурс поиска лекарств в аптеках Украины «Tabletki.ua». Использовали контент-анализ, сравнительный, аналитический, графический и методы маркетингового исследования. Результаты. Проведено комплексное маркетинговое исследование фармацевтического рынка ПМИ Украины. Рассмотрены проблемы нормативно-правового регулирования. Установлены основные характеристики ассортимента ПМИ: полнота и широта. Определенная фирменная структура и сегментация рынка по странам-производителям. Рассчитан индекс уровня монополизации рынка. Выводы. В результате комплексного исследования рынка ПМИ определены проблемные вопросы нормативно-правового регулирования, препятствующие эффективной работе системы обеспечения противозачаточными средствами (ПС). Проанализированы действующие реестры, информационно-поисковые ресурсы и сформирован ассортимент современных ПМИ, который представлен мужскими презервативами – 80,75% и ВК (внутриматочными контрацептивами) – 19,25%. Установлено, что на украинском рынке ПМИ отсутствуют такие средства контрацепции, как женский презерватив, шеечный (цервикальный) колпачок и диафрагма, что влияет на поведение потребителя – женщины в процессе выбора средства контрацепции. Рассчитан общий и сегментные индексы монополизации рынка. Они указывают на прогрессирующие монополистические тенденции. Определенный индекс полноты ассортимента указывает на высокий уровень удовлетворенности потребностей потребителей-женщин.

Список литературы

1. Pro natsionalnu bezpeku Ukrayiny. Zakon Ukrayiny vid 21.06.2018 № 2469-VIII zi zminamy. Data onovlennya: 15.03.2020. Available at: https://zakon.rada.gov.ua/ laws/show/2469-19/find?text=%E5%EA%EE%ED%EE%EC%B3%F7%ED%E0+%E1%E5%E7%EF%E5%EA%E0 (accessed 15 april 2020).

2. Datsko A.Y., Datsko O.I. (2014) Hlava 3. Kontseptualni zasady formuvannia systemy farmatsevtychnoi bezpeky Ukrainy [Chapter 3. Conceptual principles of formation of the pharmaceutical safety system of Ukraine]. Suchasni aspekty farmatsevtychnoi praktyky v Ukraini, kolektyvna monohrafiia [Modern aspects of pharmaceutical practice in Ukraine, collective monograph], Lviv: Liga Press, pp. 74–85.

3. Datsko A.Y., Datsko O.I. (2014) Teoretyko-metodolohichni zasady formuvannia farmatsevtychnoi bezpeky Ukrainy [Theoretical and methodological principles of formation of pharmaceutical safety of Ukraine]. Sotsialna farmatsiia: stan, problemy ta perspektyvy: materialy Mizhnarodnoi naukovo-praktychnoi internet-konferentsii (Kharkiv, Ukraine, March 17-20, 2014), Kharkiv: NFaU, pp. 179–197.

4. Pashkov V.M. (2009) Problemy pravovoho rehuliuvannia vidnosyn u sferi okhorony zdorovia (hospodarsko-pravovyi kontekst): monohrafiia [Problems of Legal Regulation of Relations in Healthcare (Economic and Legal Context): monograph]. Kiev: MORION. (in Ukraine)

5. Viktorov O.P., Matvieieva O.V., Voitenko A.H., Lohvina I.O. (2007) Kontrol za bezpekoiu likarskykh zasobixv: 10 rokiv farmakonahliadu Ukrainy [Medicines Safety Control: 10 years of pharmacovigilance of Ukraine]. Ratsionalna farmakoterapiia (electronic jornal), no 1 (2). Available at: http:// rpht.com.ua/ua-issue-article-16 (accessed 15 april 2020).

6. Zupanets I.A., Chernykh V.P., Moskalenko V.F., Popov S.B. (2004) Farmatsevtychna opika: atlas [Pharmaceutical care: Atlas]. Kiev: Pharmacist Practitioner. (in Ukraine)

7. Tkachenko N.O. (2019) Naukove proektuvannia systemy formuvannia sotsialno-vidpovidalnykh farmatsevtychnykh fakhivtsiv na pidstavi mizhnarodnykh standartiv IC CSR-08260008000 TA ISO 26000:2010 [Scientific design of the system of formation of socially responsible pharmaceutical specialists on the basis of international standards IC CSR-08260008000 and ISO 26000: 2010] (PhD Thesis), Zaporozhzhia: ZSMU.

8. Kosiachenko K.L. (2012) Metodolohiia vyznachennia sotsialnoi bezpeky farmatsevtychnoho zabezpechennia naselennia ta yii otsinka po rehionakh Ukrainy [Methodology for determining social security of pharmaceutical security of the population and its assessment by regions of Ukraine]. Visnyk farmatsii, no 1 (69), pp. 14-20.

9. Miehl F. (2011) Security Planning for the Pharmaceutical Industry. Security infowatch.com. Available at: http://www.securityinfowatch.com / article/10517916/security-planning-for-the-pharmaceutical-industry (accessed 15 april 2020).

10. Olkhova I.V., Trokhymchuk V.V. (2012) Doslidzhennia arsenalu likarskykh zasobiv dlia likuvannia khvorykh ditei na hastryt i duodenit [Investigation of an Arsenal of Medicines for the Treatment of Sick Children with Gastritis and Duodenitis]. Farmatsevtychnyi chasopys, no 4, pp. 114–119.

11. Kotvitska A.A., Prokopenko O.S. (2019) Monitorynh pokaznykiv fizychnoi ta sotsialno-ekonomichnoi dostupnosti likarskykh zasobiv, yaki zastosovuiutsia u likuvanni khvoroby Parkinsona [Monitoring of physical and socio-economic indicators of medicines used in the treatment of Parkinson’s disease]. Upravlinnia, ekonomika ta zabezpechennia yakosti v farmatsii, no 3 (59), pp. 55–63.

12. Nemchenko A.S., Mishchenko V.I., Vynnyk O.V., Baranova A.V. (2020) Ohliad nadannia medychnoi dopomohy khvorym na dystsyrkuliatornu entsefalopatiiu v Ukraini. Menedzhment ta marketynh u skladi suchasnoi ekonomiky, nauky, osvity, praktyky: materialy VIII mizhnar. nauk. - prakt. dystants. konf. (Kharkiv, Ukraine, March 19, 2020), Kharkiv: NFaU, pp. 103–104.

13. Maganova T.V., Tkachenko N.A. (2019) Sotsialnyye i pravovyye aspekti primeneniya protivozachatochnykh sredstv [Social and legal aspects of contraceptive use]. Innovatsii v meditsine i farmatsii: mat. distantsionnoy nauch.-prakt. konf studentov i molodykh uchenykh [Innovations in Medicine and Pharmacy: Mat. remote scientific-practice. conf. of students and young scientists] (Minsk. Belarus. 2019), Minsk: BGMU. pp. 782–785.

14. Stasiv K.Ya., Zaliska O.M., Maksymovych N.M. (2019) Analiz realnykh danykh pryznachen likarskykh zasobiv u protokolakh stymuliatsii pry dopomizhnykh reproduktyvnykh tekhnolohiiakh v Ukraini [Analysis of the real data of prescribing drugs in stimulation protocols for assisted reproductive technologies in Ukraine]. Farmatsevtychnyi chasopys, no 3, pp. 83–91.

15. Giwa A. (2015) Contraceptive Decision-making in North-Central Nigeria (PhD Tesis), England: University of Sheffield.

16. Picavet C. (2016) The Contraceptive Cycle (PhD Tesis), Netherlands: Radboud University Nijmegen.

17. Pro zatverdzhennia Tekhnichnoho rehlamentu shchodo medychnykh vyrobiv. Postanova Kabinetu ministriv Ukrainy. Data onovlennia: 21.03.2020. Available at: https://zakon.rada.gov.ua/laws/show/753-2013-%D0%BF (accessed 15 april 2020).

18. World Health Organization (2015) Medical eligibility criteria for contraceptive use – 5th ed. Geneva.

19. Derzhavna sluzhba Ukrainy z likarskykh zasobiv ta kontroliu za narkotykamy [State Service of Ukraine for Drugs and Drug Control]. Available at:http://dls.gov.ua/ (accessed 15 april 2020).

20. Rozanova N.M. (2014) Mikroekonomika: uchebnoye posobiye [Microeconomics: a textbook]. Moscow: Yuryt. (in Ukraine)

Recipe. 2020; : 223-234

The Analysis of the Ukrainian Market of Contraceptive Medical Devices in the Context of Pharmaceutical Safety

Mahanova T., Tkachenko N.

https://doi.org/10.34883/PI.2020.2.2.030

Abstract

The drugs and medical devices (MD) supply system for all population groups requires high quality and reliable information in the process of developing and making strategic and tactical management solutions for its effective functioning. The objective is to research contraceptive medical devices (CMD) market for the further formation of the informative base that will help to make rational solutions concerning supply women of childbearing age with contraceptive devices. Materials and methods. Researching materials are data of the State Register of Medical Equipment and Medical Devices of Ukraine, informative-search system "Compendium Online", database "Legal and regulatory documents of the Ministry of Health of Ukraine", scientific publications in the field of research, online-resource of drugs searching in Ukraine "Tabletki.ua". Comparative, analytical and graphic analysis’ methods, marketing research method were also used for the research. Results. Complex marketing research in the Ukrainian pharmaceutical market of CMD was conducted. The legal and regulatory framework was studied. The main characteristics of the CMD assortment as completeness and breadth were determined. The company structure and market segmentation based on manufacturer countries were determined. The monopolization level index of the CMD market was calculated. Conclusion. The problematic issues of legal and regulatory framework were studied, which interferes with the effective contraceptive supply system realization that was studied as a result of the comprehensive research of the CMD market. The existing registers, informative – searching resources were analyzed. We found out that the assortment of modern CMD is represented by male condoms – 80.75% and IUC (intrauterine contraceptives) – 19.25%. We determined that such devices as female condoms, a cervical cap, and a diaphragm are not available at the Ukrainian CMD market. This fact affects behavior of female consumers in the process of the contraceptive choosing. The total and segmental monopolization level indexes of the market were calculated. They indicate progressive monopolistic tendencies on the market. The calculated index of the assortment completeness indicates a high level of female consumers’ need satisfaction.
References

1. Pro natsionalnu bezpeku Ukrayiny. Zakon Ukrayiny vid 21.06.2018 № 2469-VIII zi zminamy. Data onovlennya: 15.03.2020. Available at: https://zakon.rada.gov.ua/ laws/show/2469-19/find?text=%E5%EA%EE%ED%EE%EC%B3%F7%ED%E0+%E1%E5%E7%EF%E5%EA%E0 (accessed 15 april 2020).

2. Datsko A.Y., Datsko O.I. (2014) Hlava 3. Kontseptualni zasady formuvannia systemy farmatsevtychnoi bezpeky Ukrainy [Chapter 3. Conceptual principles of formation of the pharmaceutical safety system of Ukraine]. Suchasni aspekty farmatsevtychnoi praktyky v Ukraini, kolektyvna monohrafiia [Modern aspects of pharmaceutical practice in Ukraine, collective monograph], Lviv: Liga Press, pp. 74–85.

3. Datsko A.Y., Datsko O.I. (2014) Teoretyko-metodolohichni zasady formuvannia farmatsevtychnoi bezpeky Ukrainy [Theoretical and methodological principles of formation of pharmaceutical safety of Ukraine]. Sotsialna farmatsiia: stan, problemy ta perspektyvy: materialy Mizhnarodnoi naukovo-praktychnoi internet-konferentsii (Kharkiv, Ukraine, March 17-20, 2014), Kharkiv: NFaU, pp. 179–197.

4. Pashkov V.M. (2009) Problemy pravovoho rehuliuvannia vidnosyn u sferi okhorony zdorovia (hospodarsko-pravovyi kontekst): monohrafiia [Problems of Legal Regulation of Relations in Healthcare (Economic and Legal Context): monograph]. Kiev: MORION. (in Ukraine)

5. Viktorov O.P., Matvieieva O.V., Voitenko A.H., Lohvina I.O. (2007) Kontrol za bezpekoiu likarskykh zasobixv: 10 rokiv farmakonahliadu Ukrainy [Medicines Safety Control: 10 years of pharmacovigilance of Ukraine]. Ratsionalna farmakoterapiia (electronic jornal), no 1 (2). Available at: http:// rpht.com.ua/ua-issue-article-16 (accessed 15 april 2020).

6. Zupanets I.A., Chernykh V.P., Moskalenko V.F., Popov S.B. (2004) Farmatsevtychna opika: atlas [Pharmaceutical care: Atlas]. Kiev: Pharmacist Practitioner. (in Ukraine)

7. Tkachenko N.O. (2019) Naukove proektuvannia systemy formuvannia sotsialno-vidpovidalnykh farmatsevtychnykh fakhivtsiv na pidstavi mizhnarodnykh standartiv IC CSR-08260008000 TA ISO 26000:2010 [Scientific design of the system of formation of socially responsible pharmaceutical specialists on the basis of international standards IC CSR-08260008000 and ISO 26000: 2010] (PhD Thesis), Zaporozhzhia: ZSMU.

8. Kosiachenko K.L. (2012) Metodolohiia vyznachennia sotsialnoi bezpeky farmatsevtychnoho zabezpechennia naselennia ta yii otsinka po rehionakh Ukrainy [Methodology for determining social security of pharmaceutical security of the population and its assessment by regions of Ukraine]. Visnyk farmatsii, no 1 (69), pp. 14-20.

9. Miehl F. (2011) Security Planning for the Pharmaceutical Industry. Security infowatch.com. Available at: http://www.securityinfowatch.com / article/10517916/security-planning-for-the-pharmaceutical-industry (accessed 15 april 2020).

10. Olkhova I.V., Trokhymchuk V.V. (2012) Doslidzhennia arsenalu likarskykh zasobiv dlia likuvannia khvorykh ditei na hastryt i duodenit [Investigation of an Arsenal of Medicines for the Treatment of Sick Children with Gastritis and Duodenitis]. Farmatsevtychnyi chasopys, no 4, pp. 114–119.

11. Kotvitska A.A., Prokopenko O.S. (2019) Monitorynh pokaznykiv fizychnoi ta sotsialno-ekonomichnoi dostupnosti likarskykh zasobiv, yaki zastosovuiutsia u likuvanni khvoroby Parkinsona [Monitoring of physical and socio-economic indicators of medicines used in the treatment of Parkinson’s disease]. Upravlinnia, ekonomika ta zabezpechennia yakosti v farmatsii, no 3 (59), pp. 55–63.

12. Nemchenko A.S., Mishchenko V.I., Vynnyk O.V., Baranova A.V. (2020) Ohliad nadannia medychnoi dopomohy khvorym na dystsyrkuliatornu entsefalopatiiu v Ukraini. Menedzhment ta marketynh u skladi suchasnoi ekonomiky, nauky, osvity, praktyky: materialy VIII mizhnar. nauk. - prakt. dystants. konf. (Kharkiv, Ukraine, March 19, 2020), Kharkiv: NFaU, pp. 103–104.

13. Maganova T.V., Tkachenko N.A. (2019) Sotsialnyye i pravovyye aspekti primeneniya protivozachatochnykh sredstv [Social and legal aspects of contraceptive use]. Innovatsii v meditsine i farmatsii: mat. distantsionnoy nauch.-prakt. konf studentov i molodykh uchenykh [Innovations in Medicine and Pharmacy: Mat. remote scientific-practice. conf. of students and young scientists] (Minsk. Belarus. 2019), Minsk: BGMU. pp. 782–785.

14. Stasiv K.Ya., Zaliska O.M., Maksymovych N.M. (2019) Analiz realnykh danykh pryznachen likarskykh zasobiv u protokolakh stymuliatsii pry dopomizhnykh reproduktyvnykh tekhnolohiiakh v Ukraini [Analysis of the real data of prescribing drugs in stimulation protocols for assisted reproductive technologies in Ukraine]. Farmatsevtychnyi chasopys, no 3, pp. 83–91.

15. Giwa A. (2015) Contraceptive Decision-making in North-Central Nigeria (PhD Tesis), England: University of Sheffield.

16. Picavet C. (2016) The Contraceptive Cycle (PhD Tesis), Netherlands: Radboud University Nijmegen.

17. Pro zatverdzhennia Tekhnichnoho rehlamentu shchodo medychnykh vyrobiv. Postanova Kabinetu ministriv Ukrainy. Data onovlennia: 21.03.2020. Available at: https://zakon.rada.gov.ua/laws/show/753-2013-%D0%BF (accessed 15 april 2020).

18. World Health Organization (2015) Medical eligibility criteria for contraceptive use – 5th ed. Geneva.

19. Derzhavna sluzhba Ukrainy z likarskykh zasobiv ta kontroliu za narkotykamy [State Service of Ukraine for Drugs and Drug Control]. Available at:http://dls.gov.ua/ (accessed 15 april 2020).

20. Rozanova N.M. (2014) Mikroekonomika: uchebnoye posobiye [Microeconomics: a textbook]. Moscow: Yuryt. (in Ukraine)